My magazine is NME (New Musical Express), published by IPC who also publish other magazines such as Loaded, Uncut and Nuts. I believe that the target market for this magazine is teenagers and young adults, as these people have the biggest interest in music. However IPC publish 85 other magazines which reach 27 million UK adults, so the company's target market is very vast. NME magazine currently costs £2.30, it is published once a week and its current circulation is 38,486, a 47% decrease from 2003, where the circulation of the magazine was 72,422. Their sales revenue is currently approximately £350,000 per month.
The title of this magazine is NME. This stands for New Musical Express. This title suggest that the magazine is up to date with the newest tastes in music, and the latest releases. The title is written in very big bold font and white in colour. This is designed to get the customer/readers attention. As you can see the main image is a medium close-up of a member of the band My Chemical Romance. He has a serious face and is looking straight into the camera. His body language is slouched and relaxed. This suggests he is a cool character, the type you would expect to be in a band. There are other pictures on the front cover. This are examples of the free posters available in the magazine. This is an incentive to buying the magazine, so thats why they are advertised on the front cover.
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